Good Smile Company is a Japanese manufacturer of hobby products well known for Nendoroid and figma product lines, as well as scale figures. In addition to production and manufacturing, its business includes design, marketing and distribution. Its products are usually based on anime, manga or games that are currently popular, although the company has also produced products based on other media properties such as the voice synthesizer software Vocaloid and the Touhou Project game series.

Good Smile Company also acts as a distributor and for a number of other hobby related companies including Max Factory, FREEing and Phat! Company.